I get this question more than any other, usually from someone who has run a good business for fifteen years on word of mouth and a Facebook page. It's a fair question and it deserves a real answer, not a sales pitch.
So here's the honest version: you don't need a website the way you need a truck or a license. You need it the way you need a sign on the building. People can find you without one. They'll just find fewer of you, and they'll trust the ones they find a little less.
What "I don't need one" usually means
When someone tells me they don't need a website, they almost always mean one of three things. They mean the last one they had was a waste of money. They mean they're busy enough already. Or they mean a Facebook page is doing the job.
All three are reasonable. None of them are quite true for long.
A bad website being a waste of money is an argument against bad websites, not against websites. Being busy enough now is wonderful and also not a strategy, because the customers you have are not the customers you'll have in five years. And Facebook is a problem I'll come back to.
The thing that actually changed
Here's what's different in 2026 versus 2010. It is not that people use the internet more, though they do. It's that the moment of decision moved.
A customer used to decide to call you, then look up your number. Now they look you up first, and the looking up is the deciding. They search the thing and the town, they glance at what comes back, and they pick before they've called anyone. If you're not in that glance, you were never in the running. You didn't lose the customer. You were never considered.
"But I'm on Facebook"
A Facebook page is rented land. You don't control the design, you don't control who sees it, you don't own the audience, and you can't be found on Google through it the way you can through a real site. It's a fine place to be present. It is a bad place to be your only presence, because the day Facebook changes the rules — and it always changes the rules — you have nothing.
I've written more about why a Facebook page is not a website, because it's worth its own conversation.
When you genuinely don't need one
I'll be straight with you, because we'd rather lose the sale than sell you something you don't need. If you are fully booked for the next two years, have no intention of growing, are not selling the business, and have a successor who will inherit your phone, your truck, and your reputation intact — you can probably skip it.
That's a real situation. It's just rarer than people think when they say it.
The version that's actually worth it
The website that's a waste of money is the $6,000 brochure nobody updates. The one that's worth it is small, fast, says what you do and where, loads on a phone in a parking lot, and shows up when someone in your town searches for what you sell. That's a Starter Presence site, and it starts at $799, one time. No subscription to keep it alive.
So: do you need one? You need to be findable and trustworthy at the moment someone decides. A website is still the cheapest, most permanent way to be both. If you want to talk it through without a pitch, send us a brief.