Mule
Mule · built for real communities

A thousand stories live within ten miles of your front door.

Mule helps rural communities · and the people inside them · tell theirs. Honestly, plainly, on the open web.

what we do
01 · Why work with Mule

What you walk away with.

Three promises every Mule project lands on, written from your side of the table.

Your site stays yours

Hand-coded.
Yours to keep.

Custom-coded, mobile-first, owned by you. The domain is registered in your name, the source files are handed over on day one, and the hosting account stays in your name. Optional hosting and maintenance subscriptions are available, never required to keep the site online.

  • Full source files at handoff
  • No CMS lock-in
  • Hosting and maintenance optional, never compulsory
A country road cutting through a green cornfield under a bright blue sky.
Your brand survives every surface

Logo on a fence wrap.
Voice on a voicemail.

Identities that hold up on a sign, a hat, a phone, an embroidered cap, a sandwich board. We ship the brand and the guidelines doc on day one so the look survives whoever you hand it off to next year: a printer, a vendor, your nephew running the Facebook page.

  • Logo system, colour and type
  • Voice document and guidelines
  • Day-one handoff, not month-three
A weathered wooden water tower at the edge of a small rural American town under a bright noon sky, faded painted markings on the tank.
Your marketing earns its keep

Real budgets.
Real timelines.

Big-picture thinking sized for small-business reality. If a tactic doesn't move the invoice in 90 days, we kill it. If it works, we double it. Metrics that map to customers walking through the door, not vanity numbers that look good in a report.

  • Local SEO and Google Business Profile
  • Monthly reporting tied to revenue
  • Stop-or-double review every quarter
A red barn and Holstein cows in a Wisconsin pasture under a bright blue sky.
What we believe
··

We refuse to make rural businesses look like watered-down versions of city brands.

Small-town businesses run on trust, relationships, and community reputation · not just clicks and conversions. We build sites and brands that feel authentic, never corporate.
02 · Pricing

We build it. We run it.

01 · Tend
$300/mo
We build it, host it, and keep it findable.
02 · Grow
$600/mo
Plus an active monthly SEO + AI-visibility program.
03 · Lead
$1,200/mo
Plus content, social, and deeper AI share — your marketing dept.

One monthly plan: we build your site, host it, maintain it, and grow your search and AI visibility. No lock-in — your site, code, and domain stay in your name, and you can cancel any month. Custom and AI work beyond a plan is quoted separately.

03 · Questions

Plain answers,
plainly given.

See all questions
  • How much does a website cost?

    We build, host, and run your site from $300/mo — Tend $300, Grow $600, Lead $1,200. The build is included; no upfront, no separate one-time fee. No lock-in: you own everything and can cancel any month.

  • How long does a project take?

    Most sites ship in two to six weeks once your plan starts. The clock starts the day we get your materials. After launch we keep building, hosting, and growing it month to month.

  • Do I own everything you build?

    Yes. Code, branding, content: all of it is yours, registered in your name from day one. No CMS lock-in, no licensing on creative assets. The plan is monthly, but you're never locked in — cancel any month and the site keeps running.

One last thought

Let’s build something honest.

Tell us about your business in a sentence. Justin reads every email himself and writes back the same day, most days.