Mule
Services · selected lines of work

Six lines of work. One studio.

Web, brand, content, social, search, strategy. Take one, take the bundle, or bring us the part you can’t finish yourself. We size scope to your business, not the other way around.

A rural digital agency for towns most studios overlook · see what we do for each industry.

01 / What we do

Six services, plainly named.

01

Web design & development

Custom-coded, mobile-first, tuned for performance and accessibility.

We don't use page builders or off-the-shelf themes. Every page is hand-built to your business, your story, and your audience. Real CMS where it earns its keep, real analytics, real structured data so search engines actually understand what you do.

  • Hand-coded, mobile-first
  • Semantic HTML and structured data
  • Real analytics, real CMS where it helps
  • Full source files at handoff

From $799 · most sites ship in 2-6 weeks.

02

Branding & strategy

Logo, colour, type, voice, and the guidelines that keep them honest.

Identities that survive being printed on a sign, scaled to a fence wrap, embroidered on a hat, and rendered on a phone, without losing what makes them yours. Guidelines doc shipped on day one so the look survives the next vendor.

  • Logo system, colour, type, voice
  • Guidelines doc on day one
  • Survives a sign, a hat, a phone
  • No CMS lock-in, no licensing fees

Brand + Web from $1,499 · guidelines doc shipped on day one.

03

Content production

Video direction and copywriting captured on location with the people who actually run the business.

Not stock. Not AI slop. Real content from real places that earns the trust customers need before they walk through the door or fill out the form. We direct, we coordinate, we write. We don't shoot photography ourselves · we work with photographers who do it well.

  • Video direction on location
  • Copywriting for the page, the email, the script
  • Editorial planning and content calendars
  • We direct photography, we don't shoot it

Included in Full Suite · also offered as standalone scope.

04

Social media management

Strategy, monthly content calendars, and community engagement across the platforms where your customers already live.

We don't chase TikTok if your buyers are on Facebook. We meet your audience where they actually are, in your voice, on your schedule. Monthly calendar, scheduled posting, real replies, and a quarterly stop-or-double review.

  • Monthly content calendar
  • Scheduled posting + real community replies
  • Local platforms before national trends
  • Quarterly stop-or-double review

Retainer add-on from $99/mo · or included in Full Suite.

05

SEO & search visibility

Technical audits, on-page optimisation, local SEO, and Google Business Profile tuning that brings buyers in the door, not just clicks onto the page.

Focus on rural and local search · the kind of queries that move invoices. Monthly reporting that tells you what's actually working so you can decide what to keep paying for.

  • Technical audit + on-page optimisation
  • Local SEO and Google Business Profile
  • Link strategy sized for small business
  • Monthly reporting tied to revenue

Included in Full Suite · or standalone audit on request.

06

Marketing strategy

Big-picture thinking sized for small-business reality.

Real budgets, real timelines, metrics that map to invoices. If a tactic doesn't earn its keep in 90 days, we kill it. If it works, we double it. The work is honest because the numbers are.

  • Plain-English quarterly plan
  • Metrics tied to invoices, not vanity
  • Stop-or-double review every quarter
  • We say no to things that won't move you

Full Suite from $2,999 · or quarterly engagement on request.

07 · How we work

Six steps,
start to finish.

  1. 01

    Brief

    A real conversation about what's broken and what you want to be true in twelve months.

  2. 02

    Brand

    Direction, story angles, voice, drafted small and reviewed together.

  3. 03

    Build

    The site, the system, the supporting tools, written by the people who wrote the brief.

  4. 04

    Ship

    On-time launch, on a hosting account you own. No drift.

  5. 05

    Polish

    Post-launch QA, copy passes, content updates, browser pass.

  6. 06

    Maintain

    Light retainer · analytics review, monthly polish, reachable when something breaks.

08 · For students & apprentices

Bring us your
real work.

We hire from rural high schools, community colleges, and creative-tech bootcamps. If you make things and want a paid spot to learn faster than you would alone, we want to hear from you.

Working spots open seasonally as projects warrant. Send a sentence about what you’ve shipped and a link to one thing you’re proud of. We answer every email.

Read the full students brief
09 · Common questions

Before you ask.

See the full FAQ

  • What does Mule charge for a project?

    Starter Presence sites start at $799 one-time. Brand + Web is $1,499. Full Suite, which adds content direction, copywriting, and SEO setup, is $2,999. Optional retainer from $99/month if you want monthly maintenance.

  • How long does a project take?

    Most sites ship in two to six weeks from kickoff. Starter is 2-3 weeks, Brand + Web is 3-5, Full Suite is 4-6. Timing is held in writing at the brief stage.

  • Can I take just the brand or just the website?

    Yes. We size scope to what your business actually needs. Take one service, take the bundle, or bring us the part you can't finish yourself.

  • Do you offer an ongoing retainer?

    A light retainer from $99/month covers analytics review, small monthly polish, content updates, and being reachable when something breaks. Add or drop any time. Full Suite includes the first 90 days at no extra cost.

  • Do you work outside the US, Belgium, and the Netherlands?

    Sometimes. Our active service areas are Wisconsin, Michigan, Flanders, Brussels, and country-wide in the Netherlands. We take projects elsewhere when the brief fits — ask.

Pick the part you need.

Send a sentence about your business. We’ll write back the same day with a tier recommendation and a real number.

Start a project See pricing