Content production in Ann Arbor.
Video direction and copywriting captured on location with the people who actually run the business. For Ann Arbor, Michigan and the surrounding area.
What does content production look like for a Ann Arbor business?
Mule Digital works with small businesses in Ann Arbor, Michigan — independent shops, restaurants, service firms, research-adjacent studios, and the long tail of small operators around the University of Michigan and the wider Washtenaw County area. Remote-first; team based in Belgium and the Netherlands.
Not stock. Not AI slop. Real content from real places that earns the trust customers need before they walk through the door or fill out the form. We direct, we coordinate, we write. We don't shoot photography ourselves · we work with photographers who do it well.
- Video direction on location
- Copywriting for the page, the email, the script
- Editorial planning and content calendars
- We direct photography, we don't shoot it
Included in Full Suite · also offered as standalone scope.
Why hire Mule for content production in Ann Arbor?
- 01Designs that read as well to a chemistry professor as to a coffee shop owner.
- 02Technical chops — we can ship a real site, not just a Squarespace skin.
- 03Writing that doesn't insult the reader.
- 04We don't take on work we can't honestly deliver.
Other things we do for Ann Arbor businesses.
Questions from Ann Arbor.
- Can you build a faculty / research-group / lab site?
- Yes — that's a fit for our static-site approach. We can integrate publication lists, member profiles, and project pages, and hand the whole thing back to you as code you own.