We wanted to take a second to step away from the web design talk and just say happy Easter. Both of us come from places where holidays like this actually mean something. Family is around, things slow down a little, and for one weekend the world feels about the right size. We hope you get some of that this weekend.
We also figured since you are here, we would each share something that has been on our minds. Two different people, two different takes. Here you go.
Justin Reynolds
Founder
Happy Easter, genuinely. I hope you get to eat too much food and not think about work for at least a few hours.
The thing I keep coming back to this time of year is that spring is when a lot of small-town businesses actually start moving again after winter. People are outside, spending money, looking stuff up on their phones. If your Google Business Profile still has your winter hours on it, or your website still has that "coming soon for spring" banner from 2024, now is the time to fix that. It sounds so small but it is the first thing someone sees before they decide to drive to you. Make it count.
You worked hard all winter to keep things going. Do not let a stale Google listing be the reason someone picks the place down the road instead. Spring is yours. Use it.
Emile Holemans
Co-Founder
Happy Easter. Enjoy the weekend.
My advice is simple. Easter weekend is one of the highest-traffic periods for local search. People are traveling, visiting family in smaller towns, looking for places to eat and things to do that they have never tried before. If your business is not showing up in those searches, you are invisible to an audience that is actively looking for exactly what you offer.
You do not need a big marketing budget to take advantage of that. You need accurate information online, a few recent photos, and maybe one post on your Google Business Profile this week. That is it. It takes 20 minutes and the return is real. If you do nothing else this weekend for your business, do that.
From both of us at Mule Digital, have a good one. Rest up, spend time with people you like, and we will see you back here next week.